NEW Excellence Cool Crème range with its Triple Care Colour Routine. Achieve 100% Grey Coverage with this cool-toned dark brown hair dye. Lasting anti-brass results so you can keep your cool dark brown hair colour for longer.

A cool-toned dark brown hair dye that cares for your colour, scalp, and hair at the same time.

NEW Excellence Cool Crème range with its Triple Care Colour Routine. The ultimate salon like quality ash shades in a cool dark brown undertone. Features Anti-Brass Purple Technology Hair Care (shampoo / conditioner) formulated specifically to be used after your Excellence Cool Crème Ultra Ash Dark Brown permanent hair dye, to reveal radiant colour that stays cool over time (*if the 60ml conditioner is applied after 2 and 4 weeks).

How it works:
1. Protective Cool Colouring Cream: Enriched with Pro-Keratin. Protects the hair as it colours. Rich, long-lasting, cool colour.
2. Gentle pH Post-Colour Purple Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.
3. Anti-Brass Purple Mask. Week after week, it neutralises the unwanted yellow and orange tones thanks to unique technology of purple dyes.

The result?
Healthy-looking cool dark brown hair colour with 100% Grey Coverage and lasting anti-brass results (*if the 60ml conditioner is applied after 2 and 4 weeks).