Want the London look? Dial up your brow look from natural to intense! Brow This Way Gel with Argan Oil from Rimmel London shapes, fills, and fixes brows for a stunning natural groomed look. A great product which adds a hint of colour, depth and definition to your eyebrows while the astonishingly lightweight gel keeps it all in place. The new formula with Argan Oil helps to smooth, condition and soften brows. Best of all, it doesn’t smudge or fade for brows that stay intense all day! So whether you’re looking to ‘style’ your brow for everyday work look or want that extra something to catch his attention, Brow This Way Gel with Argan Oil is what you’ve been looking for. Goes on smoothly and easily thanks to its precision, tapered brush applicator. For defined brows to go with your more dramatic looks, Brow This Way Gel is the perfect addition to your makeup kit. And it would make a lovely gift for a girlfriend, sister or even your mum! Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving.Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy.It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.