Want the London look? Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look. Extra 3D Lash from Rimmel London has a super thin brush is super easy to work with, coating and lifting every lash, from corner to corner! The first mascara from Rimmel London to give you a multi-dimensional look, Extra 3D Lash defines, lengthens, curls, and gives volume to lashes with zero clumping.