Want the London look? Maxi Blush's lightweight, powder formula gives cheeks a burst of colour and healthy looking glow. Whether you're at the office, out shopping, or partying until the early hours, Maxi Blush's pigmented formula delivers colour that lasts. Apply with powder brush over foundation or on bare skin. The micro-fine powders blend easily and provide buildable results. Available in 5 shades to compliment multiple skin tones. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.